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Thursday, 22 September 2016

How Legendary King Sunny Ade Rose To Fame

King Sunny Ade,  Nigerian musician, singer-songwriter, multi-instrumentalist, and a pioneer of modern world music is 70 today. To celebrate his platinum anniversary, we put together an interesting read focused solely on his rise to fame in his music career.
Read below:
King Sunny Ade’s Rise To Fame
He was born to a Nigerian royal family in Ondo, thus making him an Omoba of the Yoruba people. His father was a church organist, while his mother was a trader. Adé left grammar school in Ondo under the pretense of going to the University of Lagos. There, in Lagos, his mercurial musical career started.
Sunny Adé’s musical sound has evolved from the early days. His career began with Moses Olaiya’s Federal Rhythm Dandies, a highlife band. He left to form a new band, The Green Spots, in 1967. Over the years, for various reasons ranging from changes in his music to business concerns, Sunny Adé’s band changed its name several times, first to African Beats and then to Golden Mercury.
In the 1970s and 1980s, Adé embarked on a tour of America and Europe. His stage act was characterised by dexterous dancing steps and mastery of the guitar.
After more than a decade of resounding success in his native Nigeria, Adé was received to great acclaim in Europe and North America in 1982. The global release of Juju Music and its accompanying tour was “almost unanimously embraced by critics (if not consumers) everywhere”.Adé was described in The New York Times’ as “one of the world’s great band leaders”, in Record as “a breath of fresh air, a positive vibration we will feel for some time to come”and in Trouser Press as “one of the most captivating and important musical artists anywhere in the world”.
His next album, Syncro System (1983), was equally successful and earned him his first Grammy Award nomination in the folk/ethnic music category.
After the death of Bob Marley, Island Records began looking for another third world artist to put on its contract, while Fela Kuti had just been signed by Arista Records. Producer, Martin Meissonnier introduced King Sunny Adé to Chris Blackwell, leading to the release of Juju Music in 1982. Robert Palmer claims to have brought King Sunny Adé to Island’s attention, his familiarity being from his life on Malta in the 60s listening to African Radio and Armed Forces Radio. Adé gained a wide following with this album and was soon billed as “the African Bob Marley”.
Sunny has collaborated with major artists such as Manu Dibango (Wakafrika) and Stevie Wonder (played harmonica in Aura), as well as younger Nigerian artists such as Wasiu Alabi Pasuma and Bola Abimbola.

Sunny Adé’s brief recordings with Island Records opened the floodgates for other world music artists like Senegalese Youssou N’Dour, Mali’s Salif Keita and many others.
In the 1980s Adé embarked on a career in Hollywood. His music was featured in the 1983 film Breathless, starring Richard Gere, and the 1986 comedy One More Saturday Night, and he acted in Robert Altman’s 1987 comedy O.C. and Stiggs.
In 2009, At the beginning of another round of tour of the United States and Canada, Sunny Adé, now known as The Chairman in his home country, was appointed a visiting professor of music at the Obafemi Awolowo University Ile-Ife. In July the same year King Sunny Adé was inducted into the Afropop Hall of Fame, at the Brooklyn African Festival in the United States. He dedicated the award to the recently deceased Michael Jackson.

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